Gamescom

A branded activation on the show floor.

350,000 visitors.

Job

Instant credibility + the card source. Client, one-line what-it-was, headline metric. Header is a choice — lead with output or imagery, whichever is stronger for this story. Also defines the reusable summary card used on market pages, the hub and in pitches. Built once.

2 · The brief / challenge

What the client needed, in a few lines — kept skimmable.

Job

Set up the work, fast. Skimmable, not a wall.

3 · What we made / how — MODULAR DEPTH

The work and the craft — what we built, how it ran, the detail that makes it real. In-house build shown through the doing, not claimed.

Job

The craft, at flexible depth. This is where the layout should flex. Add, remove or reorder sections per story — a gondola on the Grand Canal and gold booths at KaDeWe do not want the same shape.

4 · Results

350,000 visitors reached · queues all three days · [more concrete numbers].

Job

Proof by numbers. Concrete numbers as evidence — the "no repeated vanity metrics" rule does not apply to a case study's own results.

5 · Related case studies

[case] KaDeWe — 1,100 sessions → · [case] Another activation →

Job

Keep them in the proof layer. Links to related work by market or similar brief.

6 · Start a conversation

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Job

Single enquiry, same as the hub. No origin snippet here — the work itself is the credibility.